App Design

AR game for pet raising with coffee theme

Coffee Pet is targeting urban female aged 18-35. After scanning the coaster by using smart phones, players can play with their own virtual 3D pets. By raising them players can dress up their cat and playing games or play games with other players. Moreover, players can also build up their own image as well as form a family with pets of others’, which is related to self-esteem and social communication according to psychology. On the other hand, in the business part for cafes, this game is also a marketing tool, which can increase purchase and help cafe build brand.

My Role

UI Design / Graphic Design / Character Design

Individual Achievement

Character Design / Graphic Design / UI Design

In this project, I was mainly responsible for the graphic design, including character design, icon design, UI design, logo design, as well as the derivative. For example, business card design, poster design, PPT production and package design of gifts. Generally, things I designed was based on the story and inspiration from the copywriter. And my graphics were for the 3D artist to modeling or sent to the programmer for production.

Now, I am still running Coffee Pet Facebook Fan Page and Sina weibo.

Character Design

Final Presentation